Part 2 of 2 — Read part 1: How to Set up Your Business Intelligence Project for Success Written by Andrew Corke, Business Intelligence Director at Travelport & Daniel Stankiewicz, Independent Director of Revenue Management Edited by Laurie Pumper, Communication Director, HEDNA The Business Intelligence (BI) project process is full of pitfalls, but they’re avoidable […]
Author Archive
We’re excited to announce the release of our year-round app, HEDNA365! Download the app now to connect with HEDNA all year long. In the coming months HEDNA will continue to add features to the app which will all connection and conversations with others, attend webinars, enhance the in-person event experience, and access member resources. To […]
By Dean Schmit, Founder Base Camp Meta “The more things change, the more they stay the same.” That phrase was coined by French writer Jean-Baptiste Alphonse Karr in 1849. The quote has largely held true over the years, even when it comes to digital marketing. We do not need to tell anyone that 2020 has […]
Part 1 of 2 Written by Andrew Corke, Business Intelligence Director at Travelport & Daniel Stankiewicz, Independent Director of Revenue Management Edited by Laurie Pumper, Communication Director, HEDNA The vast amount of Data and Visualization options can be overwhelming, often becoming obstacles to the success of a Business Intelligence (BI) project. This blog suggests guidelines […]
Written by Edoardo Dal Negro, Co-Founder at Blinkup & Virginie Rouault, Manager Sales Europe at citizenM Edited by Laurie Pumper, Communication Director, HEDNA A growing number of companies maximize investments aimed at retaining customers for as long as possible. In fact, it is much cheaper to market to a loyal customer than to new customers. […]
Hospitality Technology Next Generation (HTNG) and the Hotel Electronic Distribution Network Association (HEDNA) publish a comprehensive specification document and schema messages to standardize the way business to business (B2B) payments are processed today in the hospitality industry. With many advances and innovations in the distribution channel, payments have not evolved at the same pace as […]
HEDNA announced its 2021 Board of Directors and new members of the Executive Committee at the recent HEDNA@Home virtual conference. The HEDNA membership elected Chinmai Sharma, President, Distribution at RateGain; Natalie Kimball Vice President, Strategic Account Management at Shiji Distribution, and Gianna Rivera GVP, Distribution & Connectivity at Wyndham, to serve two-year terms on the […]
Written by Anisha Yadav, Sr. Director, Customer Success – North America, Revinate Edited by Laurie Pumper, Communication Director, HEDNA “If you can’t measure it, you can’t improve it” – Peter Drucker Measuring results is key to setting a baseline of performance. Effectiveness tracking drives Return On Investment. Email marketing is one of the most effective […]
June 16, 2020. During HEDNA@Home session, the Hotel Analytics Working Group co-chair Matthew Goulden moderated a panel discussion. The focus ranged from a look at what the industry looks like today, how we prepare for the future and predictions on what the “new normal” will look like. This article covers the big ideas from the […]
In a recent discussion, participating HEDNA member consultants agreed that significant change is occurring across the entire hotel electronic distribution environment. Like their hotel brands and individual properties, reservation and electronic distribution professionals are being challenged to respond quickly and effectively to the new, and still very fluid, lodging marketplace. The consultants’ HEDNA-facilitated September conversation […]