HEDNA, Author at HEDNA

Machine Learning – what it is and why your Hotel needs to use it.

Machine Learning (ML) and Artificial Intelligence (AI) have been buzzwords for a while, but what do they mean to you and your hotel operations? We all have experienced and appreciated voice recognition systems because they improve our experiences. Amazon Echo and Google Home are well-known examples of consumer goods with embedded AI capabilities. Real-time fraud […]

Three new revenue management pillars for hoteliers post-pandemic

COVID-19 has had a dramatic effect on the hospitality industry. As the crisis began to unfold, it brought travel to a near standstill. Now as the crisis begins to stabilize in certain countries, regions, and cities, the industry must prepare for the rebound. In these challenging times, hoteliers who continue to rely too much on […]

New White Paper Available on the Attribute Model

HEDNA is excited to announce that the Connectivity Working Group has completed a white paper on the Attribute Model. Access the White Paper As a concept, the Attribute Model redefines the traditional hotel product (rate plan + room type) and instead puts the consumer in control of choosing what they want and are willing to […]

Recapping the HEDNA Revenue Management Webinar

On May 27, HEDNA convened a panel discussion of industry experts to discuss strategies on how best to best prepare for the recovery. The panelists included Trevor Stuart Hill, Founder and President of Revenue Matters, Dave Collier, General Manager of Americas at OTA Insights, Garth Peterson – Managing Director of Americas at IDeaS and was […]

Getting the most out of the Business Analytics team

Sonja Woodman, Independent Travel Tech Writer Connie Marianacci, Director, eCommerce Strategy & Performance, NCA Region at Accor Salman Akbar, Director, BI & Analytics, NCA Region at Accor Introduction Salman and I sit at the regional corporate office of Accor. Our specific responsibility is to work with corporate and property level teams to get the best [...]

Analytic Reporting Tools – Recommendations for championing the adoption of BI tools across a Hotel Chain using a Benchmarking tool as an example

Written by Sonja Woodman, Independent Travel Tech Writer Contributors include: Ana Cachón Sánchez, NH Hotel Group In today’s competitive accommodation market, business intelligence (BI) using real-time data is increasingly important for hoteliers to make pricing, distribution and revenue management decisions. But which tools to use and how to successfully implement them across a hotel group [...]